Varvara Panina

Available for work

Making complex products feel effortless

Product Designer specializing in AI products, B2B SaaS, native mobile apps, and scalable design systems

2025

Fintech Native Trading App

A mobile trading app that helps users trade complex instruments from their phones while staying clear, safe, and accessible for beginners.

I worked on the core mobile experience — simplifying onboarding, improving feature discoverability, refreshing the visual layer, and redesigning the entry point into a key trading feature. The result is a clearer product for new traders and a measurable increase in conversion and active usage.

Role

UX/UI Designer

Category

Native App, iOS, Android, Mobile

Services Provided

Product Design, UX/UI Design

NDA

2026

Ozon Seller Dashboard Redesign

This project shows how I work with complex dashboards and big data in a team setting, redesigning Ozon’s main seller screen to fit the existing design language while making it clearer, calmer and more actionable.

The core tasks were to reduce visual noise, make widgets easier to distinguish and overcome promo banner blindness; we approached them with a product mindset — through qualitative research, hypotheses and prioritisation, and then focused the new UX on daily jobs like checking status, reacting to issues and controlling ad budget.

Role

Product Designer

Category

Web, Dashboard, Desktop

Services Provided

Product Design

Ozon

2024

MVP - Subscription Manager iOS App

Subscribator is an iOS app designed to help users manage their subscriptions and avoid unexpected charges after free trials.

I worked on the entire design process — from UX research and user flows to wireframing and building a clean, intuitive UI in Figma. The result is a polished MVP with a thoughtful design system and interactive prototype, ready for real user feedback and future development.

Role

UX/UI Designer

Category

iOS App, Native App, Mobile

Services Provided

UI/UX Design, Web Development

Subscribator

iOS app interface for subscription tracking MVP
UI for iOS app

2025

Animated Landing Page Design in Framer

The client approached me with a request to redesign their website to make it bolder, more modern, and animation-rich.

I designed and built a fully functional landing page in Framer for Sync Music Lab — a creative music tech brand. The page features custom animations, interactive transitions, and is optimized for all screen sizes. Everything was done without code using Framer’s powerful tools.

Role

UI/UX Designer

Category

Web, Desktop, Mobile

Services Provided

Responsive UI Design, Web Development, Animation

Sync Music Lab

Landing page for Music Company
Animated Landing Page Design in Framer

2024

Mobile and Desktop Website design

SpeakBrit is a concept project for an online English school for children. As part of this study case, I conducted UX research, developed user personas, and created a site map and customer journey map. I designed a responsive website with a playful yet clear UI, building a solid design system to ensure consistency across mobile and desktop.

Role

UX/UI Designer

Category

Web, Desktop, Mobile, Design System

Services Provided

UX Research, Responsive UI Design, Web Design

SpeakBrit

UX UI case study: web design for online English school
Responsive web design for online English school

2025

A Concept App for Event Discovery

This is a concept for an iOS app designed to simplify the process of discovering local events and tackle the common user problem of "choice overload". This project was completed as a design challenge for a leading mobile development agency and showcases the entire design process, from initial user research and competitor analysis to creating a polished, high-fidelity prototype in Figma.

Role

UI/UX Designer

Category

iOS App, Native App, Mobile

Services Provided

UI/UX Design

NDA

2025

Web Design & Development for Handmade Brooches

This project was a one-page website for a jewelry maker, designed to showcase her unique handmade brooches and attract custom orders.

I handled the entire process — from competitor analysis and visual design in Figma to choosing an affordable website builder, setting up the domain, and assembling the site.

Visit the live website: broochbyolya.uk

Role

Web Designer, Web Developer

Category

Web, Desktop, Mobile

Services Provided

Web Design, Branding, Web Development & Site Setup

Brooch by Olya

Mobile view of website design

Testimonials

  • "Varvara designed a website for my brooch business, and it turned out even better than I expected. She listened to all my wishes and created a beautiful, convenient, and easy to use website. My clients have also praised its design and usability. Thank you so much"

    Olga Zorlutuna

    Jewelry Artist

  • "Varvara has proven herself to be an outstanding specialist on our project, even though we did not have a fully formed vision of the final product. When faced with difficult decisions, she focused on aspects that had escaped our attention but were critically important for the interface. Every stage of development was executed at an exceptional level and, more often than not, ahead of the agreed deadlines."

    Eugene Asabin

    Entrepreneur

  • "Varvara is a very skilled designer who goes in depth for each task that she is given. She does not simply finish a task but also makes logical suggestions about features that are connected to main requirements so the end result would have better UX. She is also very independent and can create something magical from vague requirements as she on a regular basis does competitor analysis."

    Edgars Kalejs

    Project Manager

  • "Working with Varvara during the hackathon was great. Varvara really knew their stuff when it came to UX/UI design. Varvara had good ideas and was easy to work with. She helped a lot with designing the app and creating a brand identity. Together, we made it to the finals, which was awesome. I enjoyed working with Varvara and look forward to working together again in the future."

    Julija Kosivska

    UX/UI Designer

  • "It was a pleasure working with Varvara. Her keen attention to detail and strong artistic skills make her not only proficient in UX but also capable of creating high-quality, visually stunning UI designs. She consistently demonstrates responsibility and reliability, ensuring projects are delivered on time and exceed expectations!"

    Co-Founder @ Rompolo

  • "Varvara did an excellent job re-designing our website in Framer. She have great skills working with framer. She is quick to respond to messages and was highly accommodating with changes and consistently. Her communication throughout the project was professional and clear, and she completed everything on time. I appreciated her attention to detail and willingness to ensure I was satisfied with the final result."

    Vigy

    Sync Music Lab

Behind the Interface

Product Designer based in Riga, helping startups transform complex ideas into intuitive AI products, SaaS platforms, and mobile experiences

I’m a Product Designer with three years of experience designing AI products, B2B SaaS platforms, dashboards, native mobile apps, and responsive websites.

Before moving into design, I spent twelve years in TravelTech. That experience taught me how digital products are built, how cross-functional teams collaborate, and why successful design is about solving business problems—not just creating beautiful interfaces.

I enjoy taking products from early concepts to polished, developer-ready experiences. My work covers UX research, information architecture, wireframing, UI design, prototyping, scalable design systems, and close collaboration with engineers throughout implementation.

I particularly enjoy simplifying complex workflows, designing for AI-powered products, and creating interfaces that remain clear as products grow.

Outside of client work, I continuously explore AI-assisted design workflows and new product design approaches to improve both speed and quality.

Work Experience

Product Designer

Product Designer

Product Designer

Harontech

since 2026

UX/UI Designer

UX/UI Designer

UX/UI Designer

Chili Labs

2025

-

2026

Independent UX/UI Designer

Independent UX/UI Designer

Independent UX/UI Designer

Freelance

since 2023

AI Artist

AI Artist

AI Artist

NFT

since 2022

Digital Illustrator

Digital Illustrator

Digital Illustrator

Fiverr & Upwork

since 2021

TravelTech Experience

TravelTech Experience

TravelTech Experience

Hopper & AirPano

2013

-

2025

Skills

Here, I’ve highlighted some of my key hard skills, though this is not an exhaustive list. In 2013, I graduated with honors from college, specializing in Publishing, where I developed a strong foundation in visual design and typography. My expertise in UX/UI is further backed by certifications from Udemy and The Interaction Design Foundation.

Product Design

UX/UI Design

Design Systems

Figma

AI Product Design

Mobile Design

B2B SaaS

Wireframing

User Flows

Prototyping

Webflow CMS

Framer

Let's Work Together

Got an app, website, or dashboard in mind? Describe your project below and let’s turn it into a clear, intuitive product that looks great and supports your business goals.

Designer Portrait

Let's Work Together

Got an app, website, or dashboard in mind? Describe your project below and let’s turn it into a clear, intuitive product that looks great and supports your business goals.

Designer Portrait

Let's Work Together

Got an app, website, or dashboard in mind? Describe your project below and let’s turn it into a clear, intuitive product that looks great and supports your business goals.

Designer Portrait

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