
Varvara Panina
Available for work
Making complex products feel effortless
Product Designer specializing in AI products, B2B SaaS, native mobile apps, and scalable design systems
Portfolio
2025
Fintech Native Trading App
A mobile trading app that helps users trade complex instruments from their phones while staying clear, safe, and accessible for beginners.
I worked on the core mobile experience — simplifying onboarding, improving feature discoverability, refreshing the visual layer, and redesigning the entry point into a key trading feature. The result is a clearer product for new traders and a measurable increase in conversion and active usage.
Role
UX/UI Designer
Category
Native App, iOS, Android, Mobile
Services Provided
Product Design, UX/UI Design
NDA


2026
Ozon Seller Dashboard Redesign
This project shows how I work with complex dashboards and big data in a team setting, redesigning Ozon’s main seller screen to fit the existing design language while making it clearer, calmer and more actionable.
The core tasks were to reduce visual noise, make widgets easier to distinguish and overcome promo banner blindness; we approached them with a product mindset — through qualitative research, hypotheses and prioritisation, and then focused the new UX on daily jobs like checking status, reacting to issues and controlling ad budget.
Role
Product Designer
Category
Web, Dashboard, Desktop
Services Provided
Product Design
Ozon


2024
MVP - Subscription Manager iOS App
Subscribator is an iOS app designed to help users manage their subscriptions and avoid unexpected charges after free trials.
I worked on the entire design process — from UX research and user flows to wireframing and building a clean, intuitive UI in Figma. The result is a polished MVP with a thoughtful design system and interactive prototype, ready for real user feedback and future development.
Role
UX/UI Designer
Category
iOS App, Native App, Mobile
Services Provided
UI/UX Design, Web Development
Subscribator


2025
Animated Landing Page Design in Framer
The client approached me with a request to redesign their website to make it bolder, more modern, and animation-rich.
I designed and built a fully functional landing page in Framer for Sync Music Lab — a creative music tech brand. The page features custom animations, interactive transitions, and is optimized for all screen sizes. Everything was done without code using Framer’s powerful tools.
Role
UI/UX Designer
Category
Web, Desktop, Mobile
Services Provided
Responsive UI Design, Web Development, Animation
Sync Music Lab


2024
Mobile and Desktop Website design
SpeakBrit is a concept project for an online English school for children. As part of this study case, I conducted UX research, developed user personas, and created a site map and customer journey map. I designed a responsive website with a playful yet clear UI, building a solid design system to ensure consistency across mobile and desktop.
Role
UX/UI Designer
Category
Web, Desktop, Mobile, Design System
Services Provided
UX Research, Responsive UI Design, Web Design
SpeakBrit


2025
A Concept App for Event Discovery
This is a concept for an iOS app designed to simplify the process of discovering local events and tackle the common user problem of "choice overload". This project was completed as a design challenge for a leading mobile development agency and showcases the entire design process, from initial user research and competitor analysis to creating a polished, high-fidelity prototype in Figma.
Role
UI/UX Designer
Category
iOS App, Native App, Mobile
Services Provided
UI/UX Design
NDA


2025
Web Design & Development for Handmade Brooches
This project was a one-page website for a jewelry maker, designed to showcase her unique handmade brooches and attract custom orders.
I handled the entire process — from competitor analysis and visual design in Figma to choosing an affordable website builder, setting up the domain, and assembling the site.
Visit the live website: broochbyolya.uk
Role
Web Designer, Web Developer
Category
Web, Desktop, Mobile
Services Provided
Web Design, Branding, Web Development & Site Setup
Brooch by Olya


Testimonials
Behind the Interface

Product Designer based in Riga, helping startups transform complex ideas into intuitive AI products, SaaS platforms, and mobile experiences
I’m a Product Designer with three years of experience designing AI products, B2B SaaS platforms, dashboards, native mobile apps, and responsive websites.
Before moving into design, I spent twelve years in TravelTech. That experience taught me how digital products are built, how cross-functional teams collaborate, and why successful design is about solving business problems—not just creating beautiful interfaces.
I enjoy taking products from early concepts to polished, developer-ready experiences. My work covers UX research, information architecture, wireframing, UI design, prototyping, scalable design systems, and close collaboration with engineers throughout implementation.
I particularly enjoy simplifying complex workflows, designing for AI-powered products, and creating interfaces that remain clear as products grow.
Outside of client work, I continuously explore AI-assisted design workflows and new product design approaches to improve both speed and quality.
Work Experience
Harontech
since 2026
Chili Labs
2025
-
2026
Freelance
since 2023
NFT
since 2022
Fiverr & Upwork
since 2021
Hopper & AirPano
2013
-
2025
Skills
Here, I’ve highlighted some of my key hard skills, though this is not an exhaustive list. In 2013, I graduated with honors from college, specializing in Publishing, where I developed a strong foundation in visual design and typography. My expertise in UX/UI is further backed by certifications from Udemy and The Interaction Design Foundation.
Product Design
UX/UI Design
Design Systems
Figma
AI Product Design
Mobile Design
B2B SaaS
Wireframing
User Flows
Prototyping
Webflow CMS
Framer





